REAL ESTATE MARKETING AS IT PERTAINS TO FISHING

It seems hard these days to have faith in anything, let alone that you will be able to sell your home or someone else's!   We are facing difficult economic times in our country. The real estate market has taken a hit. Wall Street is affecting Main Street. For me, It took a hook, line and sinker this past weekend to bring perspective.   My husband Jesse and I went fishing on Sunday in search of a monster Redfish that had thus far eluded our hooks. The afternoon started out slow with nary a nibble on our live shrimp.  Being the unenthusiastic fisherwoman that I am, I did not even know that there was a fish on my line when I reeled it in to check the bait. Flopping on the hook was a five inch Sea Bass barely big enough to call an Anchovy! Our next bite did not come for nearly an hour, but it was worth it. We pulled the ten pound, 33 inch Redfish into the boat with much excitement. After snapping pictures, weighing and measuring the beast, we quickly threw it back before it breathed its last as it was over the keeping limit in South Carolina. Nerves on end from excitement, we baited our hooks and threw our lines, faith strengthened by our recent catch. Soon after, Jesse yelled, “FISH ON!” This was a different battle as the first monster was caught with a large rod and reel. This hit was on the smallest of the rods we had with us. The fish had fight and all I could think of was Hemingway’s The Old Man and the Sea. Jesse chased the fish as it swam around the boat. It surfaced once and I gawked at the sheer girth. What seemed like twenty minutes passed before the fish gave up the fight and succumbed to its own exhaustion. Weighing in at eighteen pounds and off the South Carolina charts in length, flopped the elusive Redfish. For me, it was as if we had just reeled in the Loch Ness Monster. My faith was small that a catch that big would result from me or my husband’s fishing ability. I learned that we need to have faith and hope in these hard times we are facing. Without that, what do we have? Keep dropping your lines, changing your bait and relentlessly chasing after the big catch. Do what you have to do! Regardless of the scare tactics of the media, people are searching for Home Sweet Home Just as the giant Redfish was searching for a meal. If you have lines out, someone will take the bait and BUY! The key is to keep marketing your properties even when it seems like everyone is swimming right past your baited hooks. Persistence is the key in this market. What are your fishing plans?